BLKPRNT

Location

Naples, Italy

Sector

Fashion, Retail

What We Did

US Marketing Strategy, Content Creation, Campaign Development, Event Production

Shopping has always been a leisure activity. When Lotte asked Blkprnt to be the lead designer on 16000 sqm of new retail in Dongtan, we knew it was all about reframing this time old tradition to create a retailtainment destination.

Create a destination shopping experience...

3F – Women’s Contemporary
4F – Family (Mens & Children’s)
5F – Sports

Strategy text...

Solution text...

3F – Women’s Contemporary

Dedicated to women’s contemporary fashion and hosting local,
premium brands curated for the Lotte customer.

Shed brought the outside world in by connecting retail and terrace landscapes though the use of natural materials and forms, all reimagined through a luxury lens. The result is a natural haven of luxury retail for the modern mindset of the Dongtan women.

BUT NOT

“WE ENTRUSTED BLKPRINT WITH THE TASK OF REIMAGINING A
‘DIFFERENT KIND’ OF DEPARTMENT STORE”

BUT NOT

“WE ENTRUSTED BLKPRINT WITH THE TASK OF REIMAGINING A ‘DIFFERENT KIND’ OF DEPARTMENT STORE”

“WE ENTRUSTED BLKPRINT WITH THE TASK OF REIMAGINING A
‘DIFFERENT KIND’ OF DEPARTMENT STORE”