HOWDY HOMEMADE
Shopping has always been a leisure activity. When Lotte asked Blkprnt to be the lead designer on 16000 sqm of new retail in Dongtan, we knew it was all about reframing this time old tradition to create a retailtainment destination.
Create a destination shopping experience...
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Dedicated to women’s contemporary fashion and hosting local,
premium brands curated for the Lotte customer.
Shed brought the outside world in by connecting retail and terrace landscapes though the use of natural materials and forms, all reimagined through a luxury lens. The result is a natural haven of luxury retail for the modern mindset of the Dongtan women.
A story of two halves. Shed celebrated the divide by creating two distinctly
different worlds connected by a liminal transition space - the ‘Gateway’.
The Children’s Department is wrapped in playful architecture taking you on a journey of children’s folklore and curiosities to pique the imagination of children and adults alike. Menswear is a different kind of exploration: A rich mix of past, present and future.
