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ROSE BALLOON DECOR

Creating a retailtainment destination with three floors of fashion retail.



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Location

Indianapolis, IN

Sector

Fashion, Retail

What We Did

US Marketing Strategy, Content Creation, Campaign Development, Event Production

Shopping has always been a leisure activity. When Lotte asked Blkprnt to be the lead designer on 16000 sqm of new retail in Dongtan, we knew it was all about reframing this time old tradition to create a retailtainment destination.

Create a destination shopping experience...

  • 3F – Women’s Contemporary
  • 4F – Family (Mens & Children’s)
  • 5F – Sports

Strategy text...

Solution text...

The Challenge Image

“WE ENTRUSTED BLKPRINT WITH THE TASK OF REIMAGINING A
‘DIFFERENT KIND’ OF DEPARTMENT STORE”

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